CASE STUDY RETAIL
In Magenta 1, Football is No.1
HT promoted new Maxtv platform with additional functionalities and features.
Autumn is best for football, Maxtv is best for sports programs!
Focus on events was great all day sports experience through football, with a pinch of basketball, foot tennis, and FIFA 18 on Playstation 4
We ensured extraordinary experience it two biggest cities (Zagreb and Split) providing Bubble football adventure; FIFA 18 tournament where best players won PS4 Ronaldo edition. We presented – Pepper! I Pepper is interactive robot that dances and talks to people.
We especially took care about our ladies who drove most expensive cars with no fear of fender benders or crashing, each of them won a voucher from Borovo for bravery. Of course, those cars were in car simulator with PS 4.
People could also experience travelling back in time with arcade games from ‘80.
Wanting to get closer to people how radio program works for real, we brought Yammat FM on main stage.