CASE STUDY RETAIL

Konzum Zdravoljupci 2018

What

SO LITTLE IS NEEDED FOR YOUR YOUNGEST TO BECOME „ZDRAVOLJUPCI”!

On our tour throughout Croatia we introduced fruits and vegetables that are beloved among kids but also parents.
They sing, dance, cook, educate, amusing… They are real „Zdravoljupci”

WOW

Favourite Zdravoljupci - Banana Bela, Straawberry Jana and Garlic Luka for several weeks reminded the youngest on the importance of regular consumption of fruits and vegetables through dance, games and fun.
Muppet shows, dance and creative workshops, educational talking sessions, guessing games, facepainting corners and unavoidably hanging out with famous Zdravoljupci, were part of a great program in which all truly enjoyed!

Big scale events in Zagreb, Varaždin, Osijek, Zadar, Split, Rijeka, Pula

1.000+

Visitors on each event

8000+

Visitors in total on all events

30.000+

Impressions via all events and digital

We engaged all generations to participate in events

Gallery

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