CASE STUDY LIVE
Journal party held “on top of the world”, in front of St. Euphemia’s Basilica at Rovinj, was the perfect place to say farewell to the summer and greet the autumn in bohemian style. This event gathered the A-list of “who is who” in business and entertainment industries.
Following the event theme i.e Bohemian Taste of Istria, in a uniquely set plug-in event zone, LA guests - IQOS users had a unique opportunity to create their own flavored olive oil & personalize the bottle. Subtle craft of olive oil pressing was presented by a local professional followed by selection of herbs such as basil, lemon, chilly or rosemary per personal preferences of the LA guests. Upon selection, bottle with herbs was infused by top notch Istrian olive oil. Calligrapher on site personalized each bottle adding the # of this limited collection and signature of the guest. The gift was finally packed in sustainable, eco-friendly jute bag making this experience truly one-of-a-kind.
Finding inspiration in Istrian natural surroundings allowed us to create inspired moments which will make a difference when considering brand relevance and loyalty.
